My Professional Journey circa 2015


My goal has long been to help educators and schools nurture meaningful student achievement.  Often this includes a conceptual shift from teacher-delivered lessons to student-driven learning.  I’ve spent decades working on this problem and would like to use this post to describe how I’ve come to what is a new chapter in my professional life.

The Past

This journey begins when I was a classroom teacher, integrating word processing, multimedia and desktop publishing into circa 1990s high school English classes. District technology mentorships and other recognition at the time indicated that my attempts were viewed positively. Yet I was fortunate enough to work as an occasional teacher education instructor at the time which exposed me to the latest learning theories. These helped me see the fil-bluewebnweaknesses in my classroom units and inspired me to get a Masters degree in Instructional Design.  After almost a decade I left the classroom because I wanted to focus on creating the best learning experiences I could.  This was the period, 1994-97, was when I worked with Professor Bernie Dodge to develop the WebQuest approach and I went on to articulate other formats to integrating the Web into rich and authentic learning experiences.  I mention this phase of my career because it relates to this post’s topic in two ways.  First, Understanding by Design was the assigned text for one of the courses Bernie and I team taught, thereby immersing me in the work of Wiggins and McTighe early on. Second, you can see that my focus was on designing and developing classroom learning activities: thus curriculum, not technology.  More about why this is significant shortly.

 As the Years Passed

After leaving the university and moving to Australia, it was only natural to keep developing Web-based learning strategies. This early flurry of work included model activities like Searching for China and Eyes on Art as well on the online design environment called Web-and-Flow. My main audience were other “pioneers” in Web-based learning and authentic education and we wanted to “push the boundaries” to create inspiringly rich and meaningful learning activities for our students.  But there was a problem.  And the problem has only grown as technology has gone from “emerging” to “ubiquitous.”  The problem is that to make any real difference, “rich and meaningful learning activities” can’t be a “one-off” or something students did in 6th grade with Ms Tech-Savvy.  The problem is analogous to when one teacher tries to enforce a rule the rest of the staff tacitly ignore: students adapt to the dominant culture.  So many early adopters of ICT-enhanced learning discovered that most students had learned and preferred the easy path of “playing school: you pretend this is learning and we’ll pretend to learn.”  Back in 2001 I explored this challenge in an article titled “Re-Tooling Schooling” and it denotes a shift in my thinking and focus.  Yes, I want students in a classroom to engage in great learning activities, but as someone who wants to make a real difference, I realised that the only solutions from this point on had to be systemic.  If a whole school or system wasn’t transforming itself, the spirit of inquiry would find it hard to flourish in a culture of passivity.  So where are we now?

The Present (The Problem)

Unfortunately, as technology has gone from emergent to ubiquitous, it has failed to make significant differences in shifting schools from teacher-delivered lessons to student-driven learning.  I have two theories for this.  The first I call “tech’s appeal” and fully intend the rhyme with sex appeal. Because of the amazing advances we’ve all experienced through new technologies, we’ve been smitten by a kind of collective mystique that some new gadget or software will achieve the desired transformation.  We’re blown away that Walkmen have become iPods that have become smartphones that have become cameras that have become GPS transmitters that have become friend finders, that have become watches, that will become…?  So in education we swoon before tech’s appeal, wanting to believe the same magic will transform school-based learning. We fall for the allure and buy computer labs, videodisc players, CD-ROM encyclopedias, interactive whiteboards, iPod Touches, clickers, iPads, eTexts, course management systems, and try HTML, blogs, QR codes, YouTube, podcasts and TED Talks.  And on and on…  But things haven’t changed fundamentally.  Maybe the technologies aren’t really “there” yet, but there’s a second problem besides blind faith in the power of technology.

The Second Problem

Education has Attention Deficit Disorder.  I base this on the multiple messages I receive everyday from my educational networks. Posts, links, tweets and emails buzz constantly about “the new:” gadgets, apps, ideas.  The current flavors are PBL, STEM/STEAM, Maker Movement, coding, gamification…  Don’t get hung-up on these examples because they are no better or worse than the dozens of others that buzz about the press daily. Over the years other such ideas have borne the weight of high expectations for improving schools: flipped classrooms, PLNs (Personal Learning Networks) or SOLEs (Self Organising Learning Environments). Rather than change education, these good ideas and frameworks have probably yielded nothing more than Educational Attention Deficit Disorder.  See if you don’t feel like our friends below:


How are we meant to engage in any substantial transformation when we’re buried by a stream of constant “good ideas” and “necessities?”  We have to focus.  And be honest: if an easy answer or silver bullet solution were out there – one that really produced the results we want – in this age of instant communications we would all hear about it and re-tweet exponentially so that schools everywhere would be transforming with the virality of funny cat animations. So what is the honest truth?

The Honest Truth

Like any human organisation, education is a complex endeavour with many interconnected parts. Even knowing where to begin the work of transforming schools is a challenge. The video above illustrates that. So the problem is not a shortage of good ideas. After many years wrestling with this, I’ve come to believe we lack three things: a focused vision, a worthy process and sustained effort.

A Focused Vision

I’ve written elsewhere about recommended steps and benefits of clear and focused vision, so I won’t labour the point here, but let’s highlight the obvious: unless we’re sure where we’re headed, we’ll never get where we want to go.  The twists and turns, detours and distractions, are too numerous.  Similarly, if everything’s urgent, we’ll never get to the essential.

 Understanding and other worthy processes

The business world long ago realised the importance of a process for continuous improvement. Things like Total Quality Management (TQM) turned Japanese cars from flimsy to first-class in a generation. Unfortunately, most schools continue to operate based mostly on habits and engrained patterns.  Being the complex places they are also makes it tough to know which processes to use as the lever for change.  Amidst the buzzing of new ideas and Ed Tech ADD distractions, it probably sounds like the oldest, most boring solution, but there is one aspect to schooling that touches every student and teacher in every grade level and course: our curriculum. Unfortunately, I’ve found that an impoverished definition of curriculum often prevents this powerful tool from realising its potential.  Start with the vision: what amazing things do we want our students to achieve?  what does successful achievement look like?  Let’s make authentic performance of these achievements the heart of our curriculum.  To encourage success, let’s be specific about success criteria and provide samples of such achievement by previous students.  These measures are the kind of assessments that guide students and empower their ownership of learning.

jmctighe-tmarch-bangkokEducation is fortunate that we have evidence-based processes to use.  My preferred frameworks are Wiggins and McTighe’s Understanding and Schooling by Design®, Robert Marzano’s High Reliability Schools and integrations of research by folks like John Hattie and the team at Harvard’s Graduate School of Education.  Each provide processes that, used over time with quality-reviews, can empower a school’s continuous improvement.

My Best Chance to Make a Difference

Having arrived at this point, 2013-2014 was a period where I explored avenues where I could apply the above learnings to make the biggest difference.  This included a time in Cambodia working on the senior education team at a lapp-farewellrge NGO as well as focused-upskilling on my part with Jay McTighe who’s been generous and gracious in supporting my expertise in Understanding by Design to the extent that I am now a member of the McTighe & Associates Consulting group and we have co-authored an article.

However, as a pioneer (e.g., Filamentality) and believer in the power of smart software to accelerate what I call Next Era Ed, I entered into discussions with companies who support a richer view of curriculum.  My thinking was that working for the right company on a good team who was committed to evolving a “smart digital environment,”  I would be in contact with many more schools in an ongoing partnership as they develop their use of the software to continuously improve the achievement of their vision.  Fortunately, through a lucky synchronicity of timing and opportunity, I joined Hobsons at the beginning of 2015 as the lead consultant for teaching and learning.  What set Hobsons Edumate apart edumate-logowas that rather than only curriculum mapping, they offer a unified system of what I call “closed loop” curriculum: vision > unit design > online learning space > rich student assessment > back around to vision and unit design with revisions based on students’ actual performance.  So more than a “written” curriculum, we move past the “taught curriculum” and capture the “learned curriculum.”   In my role I essentially provide my “strategic friend” consulting, but also influence software design and help school leaders with pedagogical integration and change management.

After working mostly alone since starting in 1998, it’s a joy to be part of an enthusiastic team, driven by a passion for helping schools to authentically move from “schooling” and “teachers” to “learning” and “students.”  We’ve wanted this for decades and now, with 1:1 devices and evidence-based pedagogies, we can make the dream a reality.

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