The New Age of the Music Video

MTV as iTunes VideoThe New York Times ran an article today (I Screen, You Screen…) stating how music videos have evolved from the exclusive domain of MTV to a more suitable delivery method on the Internet. This is essentially recapping how things like YAHOO – Launch, myspace.com and iTunes Music store now allow music lovers to watch “Whateverâ€? videos they want “Whenever, Wherever.â€? A few choice quotes:

“Online, you can superserve the audience,â€? he says.

I couldn’t resist the “SuperSize Meâ€? analogy to this new phrase: “superserve.â€? See if it becomes a buzzword.

Another little quote tossed in :

Dave Goldberg, general manager of Yahoo! Music, adds, “Not counting porn, music video is clearly the most popular video content online.â€?

Like, “Oh, by the way…â€? And then there are the staggering number of music video viewers: “Visitors to the Yahoo site watch more than 350 million videos per month.â€? And so porn would be MORE popular than this? And we will all get it Whenever, Wherever we want? On phones? On mp3 players? PSPs? Does anyone feel that our red-blooded, appropriately hormone-charged teens are at risk? And of course, music videos never use sexual imagery or inuendo to entice youth into the Candy Shop…

The best alternative to “Amusing ourselves to deathâ€? is the “Joy of Learning.â€? And this is where we come in.

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